Event objective and priorities
State the event type, audience, desired guest experience and the elements that matter most. A corporate presentation, wedding reception and mitzvah may use similar materials for very different reasons.
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PROJECT PLANNING GUIDE
A USEFUL STARTING POINT
Custom event work is shaped by the room, the objective, the physical scope and the production conditions. A clear brief does not need to answer every question. It should separate what is confirmed from what is still being decided so the right questions can be addressed early.
This guide is not a price calculator and it does not confirm availability. It helps a client, planner, venue, agency or production partner prepare the information MR9 needs to evaluate the project responsibly.
THE CORE BRIEF
State the event type, audience, desired guest experience and the elements that matter most. A corporate presentation, wedding reception and mitzvah may use similar materials for very different reasons.
Share the event date, venue, city and whether each is confirmed. Include the event schedule and any known access, house-labor, surface or approval requirements.
List the pieces under consideration, their approximate sizes, the number of each and where they will be used. Mark measurements as verified, estimated or still needed.
Send floor plans, renderings, reference images, brand standards, logos, artwork and production files that already exist. Identify the current file owner and approval status.
Name the people responsible for creative, venue, brand, budget and production approvals. Share any fixed review dates or dependencies that could affect fabrication.
Share a working range, a maximum or the priorities that must be protected if the scope changes. Useful budget context helps the team evaluate relevant directions.
BUILD THE BRIEF
Use the sequence at right to organize the request. Unknown information is acceptable when it is labeled clearly and assigned to the person responsible for resolving it.
FILE CHECKLIST
QUESTIONS BEFORE THE ESTIMATE
Yes. Identify the venue as provisional or to be determined and share the locations under consideration. Venue access, surfaces, rules and installation windows still need review before production is confirmed.
No. Send what exists, including brand guidelines, inspiration, sketches or reference files. The inquiry should clearly identify which artwork is approved, in development or still needed.
A budget is not a substitute for scope, but a working range or clear limit helps the team evaluate appropriate directions and avoid developing options that do not fit the project.
No. The checklist improves the project brief. Pricing, production scope and availability are confirmed only after the team reviews the actual requirements, files, venue conditions and schedule.
PROJECT PLANNING